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	Business Strategy
	IDEAS is focused on delivering high level business strategy to its clients. By using our detailed industry knowledge, tools and innovative techniques we are confident that we can assist in selecting the correct strategy for your business.
	Strategy Value Drivers To focus the attention of the client on the value drivers, IDEAS present a strategy Value Driver 'Diagram'. This is used to focus attention on the key issues to demonstrate to senior management that the drivers are understood when selecting the most appropriate strategy. Strategy Cash Flow To assist in visualising the probability of achieving any particular cash flow from a particular strategy, IDEAS will present a 'Strategy Cash Flow' diagram. These diagrams assist in the support of decisions made for selecting the most appropriate strategy Strategy Risk Profile To allow the comparison of the relative uncertainty of the value of an asset, IDEAS present a 'Strategy Risk Profile' diagram. These diagrams assist in comparing the relative upside, downside and exposure associated with each strategy.
	Major Oil Company Option Evaluation   IDEAS advised a major North Sea operator who were considering a number of strategies for development of a fallow oil reserve. We facilitated a workshop and constructed a techno-economic model to analyse each of the approaches. The study was used to support the investment decision and to secure the funds for the development. Major Oil Company Asset Valuation   IDEAS provided support to the valuation for a number of small gas accumulations in the UK sector. We examined each of the development strategies (new build power station, domestic gas through new infrastructure, domestic gas through existing infrastructure). For each strategy we provided life of field costs and using the strengths and weaknesses of each strategy we generated cost uncertainty maps for each option. The study results were used to further assess whether the company should acquire the asset. A Group of Major Oil Companies Development Scenarios   IDEAS advised a group of North Sea operators who were evaluating a major HP/HT gas accumulation in the UKCS. We facilitated a workshop and constructed a techno-economic model to evaluate each of the development scenarios. IDEAS also helped the group of operators to focus their attention on the key value drivers. The study was used by the group to kick-off commercial discussions and to elevate the decision of the key development uncertainty to the senior management.